Hoola Skinny Dip – Dip it! Spread it! Heat it! Eat it!
Conceive was there from day one and helped Hoola launch its first range "Skinny Dips". Owner Bevan is a chef by trade and had developed a mouth watering range of low fat dips. Bevan would be the first to say he didn't know where to start his journey of bringing his dips out of the kitchen and on onto the supermarket shelves. We worked closely with Bevan and Katie on all aspects of their branding and marketing from initial brainstorming of brand names through the design process and onto packaging, sales collateral, display, website and signage. This has been one of our favourite product launches and we've had loads of fun along the way! We look forward to continuing the journey with Hoola as they launch new product ranges into multiple categories. Look out for Hoola on a supermarket shelf near you!

What do Hoola say?

"When starting our venture we quickly realised the importance of branding and felt that people were seeking more friendly and fun brands. We wanted our brand to be fun and engaging with a bit of cheek. We seeked many companies to try and find the right person to fit with our vision, but we also wanted them to do what they do best, we are not designers! Brett fitted us to a tee. Off the bat from the first design concepts we were half way there and only minor tweeking was required to form a brand we feel fits within New Zealand and has longevity. Brett made us feel at ease through the whole process. No bullshit, just the facts, good and bad. Since the beginning I have worked very closely with Brett and continue to do so. This could be as simple as looking at new lines or Brett attending packaging meetings with me to assist with understanding what best fits our product. Our brand has certaninly made an impact on the shelves amongst its competitors and stands out. Response form both customers and suppliers has been positive due to its clean and simplistic look but modern and different without the crazy factor. We continue to review and alter our design as we grow and Brett will certainly be a part of this."

Bevan Gray – Director & Chef, Hoola Foods


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[p] (09) 376 2730 [m] 021 247 1719
[e] brett@conceivecreative.co.nz
[a] 20 Augustus Terrace, Parnell, Auckland
[x] PO Box 2287, Shortland St, Auckland